Patrick Mueller

Chief E-Commerce & Chief Marketing Officer Decathlon

Day 1 | 14th October

9:30 AM KEYNOTE FIRESIDE CHAT: Empowering App Engagement: How can you build a user-centric app that streamlines purchases, improves retention and becomes a profitable sales channel?

  • How can you create personalised features and recommendations that simplify the customer journey to boost engagement and retention? 
  • How can data analytics help you evolve and optimise app performance to encourage conversions and profitability? 
  • How can you prioritise speed, reliability, and accessibility to ensure widespread adoption by diverse user demographics? 


Check out the incredible speaker line-up to see who will be joining Patrick.

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