Sandra Kahlert

Sandra Kahlert

Sr. Director eCommerce Fabletics
Sandra Kahlert

Day 1 | 14th October

3:25 PM CASE STUDY INTERACTIVE: From Personalisation to Membership: How to use AI-driven journeys to turn browsers into loyal members and drive long-term revenue

  • Orchestrating AI-powered personalisation across the full customer journey to remove friction and increase conversion into memberships
  • Leveraging behavioural data and predictive algorithms to deliver hyper-relevant experiences that feel conversational not transactional
  • Designing and scaling curated, AI-driven offerings eg. Mystery / Activity Boxes to deepen engagement and increase member lifetime value

After a 15-minute case study, you will take part in an interactive discussion where attendees can ask questions, share experiences, and explore practical applications with your peers.

Check out the incredible speaker line-up to see who will be joining Sandra.

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