• How can you align UX and content to evolve SEO into AI-optimised visibility and remain discoverable as search and navigation shift to AI platforms
• How can you redesign interfaces that AI agents can interpret and act on to support AI-mediated visibility, comparison, and checkout?
• How can you preserve human-centricity to avoid reducing experiences to purely machine-optimised and emotionally empty interactions?

In this interactive benchmarking polling panel, you – the audience – will take part in live polls to discover what AI tools your peers are already using. Our panelists will analyse the results and take your questions throughout the session.

FOR: Heiko Maas, Head of EU Analytics, Ford

• At the scale of modern commerce, humans can't react fast enough to real-time signals
• Accountability doesn't disappear when AI decides, it becomes clearer
• Human approval often institutionalises bias, AI can reduce it 

• Commercial decisions are not just optimisation problems – they encode values
• Human approval matters for the brand, ethics, and context
• Once autonomous decisions go wrong at scale, recovery is slow and expensive