• How can you align UX and content to evolve SEO into AI-optimised visibility and remain discoverable as search and navigation shift to AI platforms
• How can you redesign interfaces that AI agents can interpret and act on to support AI-mediated visibility, comparison, and checkout?
• How can you preserve human-centricity to avoid reducing experiences to purely machine-optimised and emotionally empty interactions?

In this interactive benchmarking polling panel, you – the audience – will take part in live polls to discover what AI tools your peers are already using. Our panelists will analyse the results and take your questions throughout the session.

FOR: Heiko Maas, Head of EU Analytics, Ford

• At the scale of modern commerce, humans can't react fast enough to real-time signals
• Accountability doesn't disappear when AI decides, it becomes clearer
• Human approval often institutionalises bias, AI can reduce it 

AGAINST: Juan Jose Dardon Mota, Head of Tech Strategy, Otto Group

• Commercial decisions are not just optimisation problems – they encode values
• Human approval matters for the brand, ethics, and context
• Once autonomous decisions go wrong at scale, recovery is slow and expensive

Secure your front row seat as the conference room becomes a battlefield. Witness industry experts fight their corner over the most controversial topics in your industry.

Who will deliver the knockout argument to claim victory? Take your seat and vote!

For the final session of eTail Germany, join our panel of eTail Germany Advisory Board experts and engage in an interactive discussion to look at predictions and trends for the future of eCommerce.