Heiko Maas
Head of EU Analytics FordDay 2 | 15th October
12:45 PM OXFORD-STYLE DEBATE AI needs to be able to make commercial decisions without human approval
FOR: Heiko Maas, Head of EU Analytics, Ford
- At the scale of modern commerce, humans can't react fast enough to real-time signals
- Accountability doesn't disappear when AI decides, it becomes clearer
- Human approval often institutionalises bias, AI can reduce it
AGAINST: Moritz Wolf, Global Head of CRM, HP
- Commercial decisions are not just optimisation problems – they encode values
- Human approval matters for the brand, ethics, and context
- Once autonomous decisions go wrong at scale, recovery is slow and expensive
Secure your front row seat as the conference room becomes a battlefield. Witness industry experts fight their corner over the most controversial topics in your industry.
Who will deliver the knockout argument to claim victory? Take your seat and vote!
Check out the incredible speaker line-up to see who will be joining Heiko.
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