• Determining where AI shopping agents complement owned channels to grow revenue without depending on third-party platforms
• Adapting your commerce strategy to stay visible and relevant when AI starts making purchasing decisions
• Building an AI-ready purchasing experience to protect customer relationships, brand value, and long-term profitability

• How can you align UX and content to evolve SEO into AI-optimised visibility and remain discoverable as search and navigation shift to AI platforms
• How can you redesign interfaces that AI agents can interpret and act on to support AI-mediated visibility, comparison, and checkout?
• How can you preserve human-centricity to avoid reducing experiences to purely machine-optimised and emotionally empty interactions?

In this interactive benchmarking polling panel, you – the audience – will take part in live polls to discover what AI tools your peers are already using. Our panelists will analyse the results and take your questions throughout the session.