• How can you align UX and content to evolve SEO into AI-optimised visibility and remain discoverable as search and navigation shift to AI platforms
• How can you redesign interfaces that AI agents can interpret and act on to support AI-mediated visibility, comparison, and checkout?
• How can you preserve human-centricity to avoid reducing experiences to purely machine-optimised and emotionally empty interactions?

In this interactive benchmarking polling panel, you – the audience – will take part in live polls to discover what AI tools your peers are already using. Our panelists will analyse the results and take your questions throughout the session.

• Determining where AI shopping agents complement owned channels to grow revenue without depending on third-party platforms
• Adapting your commerce strategy to stay visible and relevant when AI starts making purchasing decisions
• Building an AI-ready purchasing experience to protect customer relationships, brand value, and long-term profitability

Following a scene-setting case study, you will break into working groups for 10 minutes to pool ideas and develop the perfect agile loyalty programme.

For the last 10 minutes, each group will have 2 minutes to pitch the benefits of their programme back to the wider group, then vote for a winner!