Alejandro Saucedo

Alejandro Saucedo

Director of AI, Data & Platform Zalando

Day 1 | Wednesday 14th October

11:50 AM CASE STUDY & WORKING GROUPS: Winning with Agentic Commerce: How retailers can turn AI-mediated shopping into a growth channel to stay in control of the customer journey

    • Determining where AI shopping agents complement owned channels to grow revenue without depending on third-party platforms
    • Adapting your commerce strategy to stay visible and relevant when AI starts making purchasing decisions
    • Building an AI-ready purchasing experience to protect customer relationships, brand value, and long-term profitability

    Following a scene-setting case study, you will break into working groups for 10 minutes to pool ideas and develop the perfect agile loyalty programme.

    For the last 10 minutes, each group will have 2 minutes to pitch the benefits of their programme back to the wider group, then vote for a winner!

    Check out the incredible speaker line-up to see who will be joining Alejandro.

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