Kathleen MacLean
Global Head of Customer Growth Dr. MartensDay 1 | Wednesday 14th October
11:55 AM INTERVIEW: Lacing up for Scalable CX: Why some customer transformations become operating models and others remain projects
- Why do so many customer initiatives struggle to survive organisational change, competing priorities and shifting business conditions?
- Kat MacLean shares a practical perspective on the gap between strategy and execution, bringing together lessons from high-growth startups and legacy brand transformation to explore how organisations can design for scalability from day one
- Expect an honest discussion on leadership, experimentation, workflow design and customer-led growth
Check out the incredible speaker line-up to see who will be joining Kathleen.
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