Alessandra Bosco is an E-commerce and Marketing Director with 15+ years of international experience, having built her career across Europe and APAC. She drives growth, digital transformation, and customer experience across B2B, B2C, SaaS, and Retail, working with companies such as Rocket Internet, HERE Technologies, Carrefour and now 11teamsports. She specializes in designing and executing data-driven growth strategies, combining acquisition, retention, CRM, and performance marketing with strong brand storytelling. Known for her player-coach leadership style, she builds and mentors high-performing teams while remaining hands-on in execution. She thrives at the intersection of marketing, product, and data, leveraging experimentation, AI, and martech to deliver scalable, customer-centric growth and measurable business impact.