Alessandra Bosco is an E-commerce and Marketing Director with 15+ years of international experience, having built her career across Europe and APAC. She drives growth, digital transformation, and customer experience across B2B, B2C, SaaS, and Retail, working with companies such as Rocket Internet, HERE Technologies, Carrefour and now 11teamsports.
She specializes in designing and executing data-driven growth strategies, combining acquisition, retention, CRM, and performance marketing with strong brand storytelling. Known for her player-coach leadership style, she builds and mentors high-performing teams while remaining hands-on in execution.
She thrives at the intersection of marketing, product, and data, leveraging experimentation, AI, and martech to deliver scalable, customer-centric growth and measurable business impact.
Day 1 | Wednesday 14th October
9:20 AM KEYNOTE PANEL WITH POLLING: Delivering AI-Powered UX: How can you design AI-ready customer experiences to stay visible, usable, and human-centered as AI mediates the journey?
- How can you align UX and content to evolve SEO into AI-optimised visibility and remain discoverable as search and navigation shift to AI platforms
- How can you redesign interfaces that AI agents can interpret and act on to support AI-mediated visibility, comparison, and checkout?
- How can you preserve human-centricity to avoid reducing experiences to purely machine-optimised and emotionally empty interactions?
In this interactive benchmarking polling panel, you – the audience – will take part in live polls to discover what AI tools your peers are already using. Our panelists will analyse the results and take your questions throughout the session.
4:15 PM DRAGONS’ DEN: Which are the best new digital innovations to invest in to help elevate your instore and online experiences?
Join our dragons as they assess the latest innovations from start-up companies pitching their tech in a bid to win first place.
Listen up as the dragons review the technology's benefits to your business, predict their future success and deliver their verdicts
The ultimate decision is in your hands though, as the audience get to vote for their favorite.
Will you find the next big thing?
Check out the incredible speaker line-up to see who will be joining Alessandra.
Download The Latest Agenda