Benjamin Abbenseth

Ben started his career as an E-Commerce Manager with Rotho Kunststoff AG in Switzerland. After almost 10 years working for Rotho he decided to leave the company joined Victorinox, the manufacturer of the famous Swiss Army Knife, in July 2017. There he is responsible as Head of Online Marketplaces for the strategic development of eCommerce (Online Marketplaces |Pure Players | Omnichannel retailers) and leading Victorinox’s transformation towards a Premium Brand. In September 2022 he Co-founded a Start-Up helping brands and corporates entering the Web3 space.