Benjamin Abbenseth is Head of 3rd Party Online Sales at Victorinox, where he leads the company’s international marketplace and e-commerce strategy. He is responsible for driving global revenue growth, managing key online accounts, and shaping Victorinox’s transformation into a premium omnichannel brand. He started his career at Rotho Kunststoff AG, where he spent nearly 10 years building and scaling the company’s e-commerce business across Europe before joining Victorinox in 2017. With more than 15 years of experience in digital commerce, Benjamin combines strong strategic thinking with deep platform expertise. His current focus lies on leveraging AI and automation to scale marketplace operations, enhance customer experience, and drive data-driven decision-making.