Benjamin Abbenseth is Head of 3rd Party Online Sales at Victorinox, where he leads the company’s international marketplace and e-commerce strategy. He is responsible for driving global revenue growth, managing key online accounts, and shaping Victorinox’s transformation into a premium omnichannel brand.
He started his career at Rotho Kunststoff AG, where he spent nearly 10 years building and scaling the company’s e-commerce business across Europe before joining Victorinox in 2017.
With more than 15 years of experience in digital commerce, Benjamin combines strong strategic thinking with deep platform expertise. His current focus lies on leveraging AI and automation to scale marketplace operations, enhance customer experience, and drive data-driven decision-making.
Day 2 | 15th October
3:10 PM FIRESIDE CHAT INTERACTIVE Harnessing Expansion Opportunities: How can you align budgets and expectations across the business to drive retail media and marketplace growth?
- How can you unify performance measurement and data-driven insights to optimise retail media and marketplace presence while protecting margins and customer experience?
- How can you design operating models and collaboration frameworks to avoid silos between eCommerce, media, and commercial teams?
- How can you define the strategic role of retail media and marketplaces to maximise ROI and media assets?
After the 20-minute fireside, you will take part in an interactive discussion where attendees can ask questions, share experiences, and explore practical applications with your peers
Check out the incredible speaker line-up to see who will be joining Benjamin.
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