eTail Germany Connect 2026 Blog

This Speaker Spotlight interview with Christoph Sterkel, Head of eCommerce B2B, D2C & Marketplace at Kellanova, explores how AI is reshaping product discovery and what brands need to do to remain visible as consumers move from traditional search towards AI platforms. Christoph discusses the shift from SEO to AI-optimised visibility, why retailer content is increasingly important, how brands can prepare for AI agents and the challenge of protecting brand differentiation when the customer journey is compressed into a few lines of AI-generated content. He also shares why cross-functional ownership and measuring commercial impact - not just AI visibility - will be critical for brands navigating this shift.

This speaker spotlight interview with Stefan Rosanelli, GM Digital at Happy Socks, explores how eCommerce teams can drive conversion with limited resources by prioritising high-impact improvements, adopting a test-and-learn approach and using AI to unlock new opportunities. Stefan shares practical examples from Happy Socks, including how AI-powered website translation significantly improved conversion rates, and discusses how AI and agentic shopping could reshape the customer journey in the years ahead.

This speaker spotlight interview with Christine Janosa Head of Marketing & Communication Phoenix Pharma Switzerland, explores how retailers can build a more effective retail media strategy by breaking down silos between eCommerce, media and commercial teams. It covers the importance of a unified retail media approach, shifting from selling placements to solving supplier objectives, improving cross-channel measurement and creating shared commercial goals. It also looks at what makes retail technology worth investing in, why promising pilots often fail to scale, and what they'll be looking for as a Dragon at eTail Germany Connect's Dragons' Den.

Take a look at the eTail Germany Connect event round up!