Prof. Dr. Moritz E. Behm is one of the most prominent speakers and thought leaders when it comes to organisational transformation, digital innovation and forward-looking change. As a professor of innovation and transformation management, an experienced management consultant and a multi-award-winning university lecturer, he combines academic depth with practical business experience – and a clear eye for the trends that truly drive organizations forward. In his insights, he demonstrates how organizations can remain capable of innovation, implement change effectively and use technology as a lever for progress.
Day 1 | Wednesday 14th October
8:50 AM Chairperson’s Opening Address
9:20 AM KEYNOTE PANEL WITH POLLING: Delivering AI-Powered UX: How can you design AI-ready customer experiences to stay visible, usable, and human-centered as AI mediates the journey?
- How can you align UX and content to evolve SEO into AI-optimised visibility and remain discoverable as search and navigation shift to AI platforms
- How can you redesign interfaces that AI agents can interpret and act on to support AI-mediated visibility, comparison, and checkout?
- How can you preserve human-centricity to avoid reducing experiences to purely machine-optimised and emotionally empty interactions?
In this interactive benchmarking polling panel, you – the audience – will take part in live polls to discover what AI tools your peers are already using. Our panelists will analyse the results and take your questions throughout the session.
Day 2 | Thursday 15th October
9:10 AM Chairperson’s Opening Address
10:00 AM KEYNOTE PANEL WITH POLLING: Personalising Every Moment: How can you orchestrate an end-to-end omnichannel experience that removes friction and earns customer loyalty?
- Which parts of the journey are most crucial to personalise across different channels to guide customers smoothly from discovery to post-purchase?
- How can you maintain a consistent brand experience while personalising at scale to ensure relevance never comes at the expense of brand integrity?
- How can you connect customer data, fulfilment, and loyalty to operationalise personalisation beyond marketing and remove friction across channels?
In this interactive benchmarking polling panel, you – the audience – will take part in live polls to discover what AI tools your peers are already using. Our panelists will analyse the results and take your questions throughout the session.
Check out the incredible speaker line-up to see who will be joining Moritz.
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