Dr Moritz Behm

Professor & Consultant Fresenius University of Applied Sciences

Day 1 | 14th October

9:00 AM Chairperson’s Opening Address

9:30 AM KEYNOTE FIRESIDE CHAT: Empowering App Engagement: How can you build a user-centric app that streamlines purchases, improves retention and becomes a profitable sales channel?

  • How can you create personalised features and recommendations that simplify the customer journey to boost engagement and retention? 
  • How can data analytics help you evolve and optimise app performance to encourage conversions and profitability? 
  • How can you prioritise speed, reliability, and accessibility to ensure widespread adoption by diverse user demographics? 


11:55 AM FIRESIDE CHAT INTERACTIVE: Maximising Media Assets: How can you define retail media’s role and break down internal silos to better organise budgets and maximise ROI?

  • Positioning retail media as a key revenue driver and demonstrating its value to the broader business 
  • Establishing an optimal organisational structure and fostering cross-functional collaboration to streamline efforts 
  • Leveraging data-driven insights to bridge gaps, align strategies, and optimise campaign performance


Day 2 | 15th October

8:50 AM Chairperson’s Opening Address

9:25 AM PANEL DISCUSSION: Transforming Product Discovery: How can you harness advanced AI to elevate the customer experience in real time and turn more searches into sales?

  • How can you design interactive experience that enable diverse users to visualise products in their own environment? 
  • How can you streamline personalisation and product viewing to simplify the browsing process and increase conversion? 
  • How can you offer customers greater control through advanced customisation for more accurate product selections and minimum returns? 


3:20 PM Chairperson’s Closing Remarks


Check out the incredible speaker line-up to see who will be joining Moritz.

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