Dr Moritz Behm

Dr Moritz Behm

Professor & Consultant Fresenius University of Applied Sciences

Day 1 | 14th October

9:00 AM Chairperson’s Opening Address

9:30 AM KEYNOTE PANEL: Building a Customer-first Culture: How can you develop an organisational framework and customer-centric culture that help you prioritise excellent CX?

  • How does embedding customer-centric values into your company culture create engagement and long-term loyalty? 
  • How can you efficiently refine team roles to enhance decision-making and create a seamless customer experience? 
  • What communication tools can be integrated to enhance agility, alignment, and cross-functional collaboration? 


Day 2 | 15th October

8:50 AM Chairperson’s Opening Address

9:20 AM PANEL DISCUSSION: Maximising Media Assets: How can you define retail media’s role and break down internal silos to better organise budgets and maximise ROI?

  • Positioning retail media as a key revenue driver and demonstrating its value to the broader business
  • Establishing an optimal organisational structure and fostering cross-functional collaboration to streamline efforts
  • Leveraging data-driven insights to bridge gaps, align strategies, and optimise campaign performance 

12:00 PM OXFORD-STYLE DEBATE: AI will kill physical shopping by 2030

FOR: Dr Moritz Behm, Professor & Consultant, Fresenius University of Applied Sciences

AGAINST: Andy Parker, EMEA eCommerce & Commercial Director, Bayer 

MODERATOR: Christine Janosa, Global Marketing Executive, Former Fossil Group, JDE and Mondelez 

Secure your front row seat as the conference room becomes a battlefield. Witness industry experts fight their corner over the most controversial topics in your industry.  

Who will deliver the knockout argument to claim victory? Take your seat and vote! 

3:20 PM Chairperson’s Closing Remarks


Check out the incredible speaker line-up to see who will be joining Moritz.

Download The Latest Agenda