This inaugural report captures the most impactful sessions, insights, and highlights from these events while emphasising the unique regional perspectives they offer. From exploring how attendees at eTail Spring Connect perceive generative AI compared to their counterparts at eTail Germany to examining how leaders at eTail Benelux Connect are leveraging social media for sales versus strategies employed by UK-based retailers. Not to mention, a wealth of knowledge from live session polling and key interviews with attendees.
To explore how German eCommerce leaders are leveraging Artificial Intelligence (AI) in a rapidly growing market, WBR Insights conducted a survey of 150 eCommerce leaders across the DACH region in Q2 of 2024. The resulting report takes a deep dive into how organisations are utilising AI and the challenges they currently face.