CEO Felix Schirl founded trbo in 2013, positioning it as a leading provider of dynamic onsite personalization, optimization, and testing. With headquartered in Munich, Germany and a US office in Miami, Florida, trbo has earned the trust of leading global brands, including L’Oréal, WeightWatchers, Eddie Bauer, Ecco, and Porsche Design. The company offers a diverse portfolio that includes personalization, chat solutions, guided selling, and inspirational shopping tools. Powered by AI technology, the platform empowers website operators to deliver targeted messages to the right customers in a real time, analyzing user behavior through 50+ data points and seamlessly integrating with tools like CRM, ESP, and tracking systems. trbo users can actively create tailored website content, provide personalized recommendations, mesure success through A/B and multivariate tests.