Serkan Otles

Senior Director, Global Head of Business Development Philips

Day 2 | 15th October

3:00 PM CASE STUDY: Harnessing GenAI: How we are using AI to turn monotonous shopping journeys into exciting and engaging experiences

  • Learn how to use AI to create immersive shopping experiences that captivate customers and leave a lasting impression 
  • Explore how Gen AI can power personalisation to remove customer guesswork and create tailored journeys  
  • Discover how Gen AI shopping assistants can outperform tradition chatbots to advance support and ensure customer satisfaction


Check out the incredible speaker line-up to see who will be joining Serkan.

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