Raghav Sehgal | eTail Germany Connect

Day 2 | Thursday 15th October

7:45 AM The eTail Germany Connect run - Get in on the action and join us for our eTail Germany 5k run – led by Expondo!

Lace up your trainers and join us for a refreshing 5k run through the city of Berlin. This is a great opportunity to get some exercise, clear your head, and network with fellow eTail Germany attendees ahead of Day 2! To register your interest, please contact Grace.Ralston@wbr.co.uk.

Please ignore if you have already registered. This is a voluntary, informal activity and is not a race. By choosing to participate, you confirm that you are physically fit to take part and that you do so entirely at your own risk.

10:00 AM KEYNOTE PANEL WITH POLLING: Personalising Every Moment: How can you orchestrate an end-to-end omnichannel experience that removes friction and earns customer loyalty?

Which parts of the journey are most crucial to personalise across different channels to guide customers smoothly from discovery to post-purchase?
How can you maintain a consistent brand experience while personalising at scale to ensure relevance never comes at the expense of brand integrity?
How can you connect customer data, fulfilment, and loyalty to operationalise personalisation beyond marketing and remove friction across channels?

In this interactive benchmarking polling panel, you – the audience – will take part in live polls to discover what AI tools your peers are already using. Our panelists will analyse the results and take your questions throughout the session.