I was born in 1973 and grew up in Berlin. I studied law and psychology. Today I am married and have two daughters. After graduating, I worked at a bank and quickly realized that a large corporation was not my environment. A brief stint at an IT company in the early 2000s was another stop in my life before I moved to Hong Kong in 2007 and started working for ARCTIC. We built the global sales network and supply chain. In 2014, I went to Germany for ARCTIC to head the European branch. A great team in Germany gave me the opportunity to establish and manage another branch in South Carolina, USA in 2018. Since 2019, we have been focusing on developing various B2C channels and corresponding marketing opportunities, and in 2024 we founded a sales and marketing branch in Shenzhen, China.