Nicolas Arias

Nicolás Arias leads Influencer Marketing and Celebrity Partnerships across HelloFresh portfolio of brands in 17 countries: HelloFresh, Green Chef and EveryPlate. In his role as Global Lead Influencer Marketing, Arias oversees evergreen brand-level influencer campaigns and helps develop lower funnel content promotion and dissemination strategies, leveraging influencer and celebrity-created content in advertising across the talent's social media as well as numerous HF owned & operated marketing channels. Since joining the company in early 2020, Arias has managed the shifting landscape of influencer marketing in response to the coronavirus pandemic. Prior to his role at HelloFresh, Arias led the Influencer program within the agency Sponsokit providing services to international brands like Mattel, Omio, Casper, 8fi and many more clients. Before this, he worked as a journalist covering Startups and Internet Economy at the paper La República in his hometown Bogota, Colombia. Arias has a major in international communications and a M.A. in Intercultural conflict management, and is lucky enough to call Berlin home over the past six years.