Despite digital acceleration, online shopping still converts far below physical retail—with online channels averaging just 2–3% compared to 20–30% in-store. The reason? Most digital experiences are still transactional, not experiential.

In this session, we’ll open the conversation around how AI can help retailers recreate key aspects of the physical store experience online—from guided discovery and personalized recommendations to more human search and real-time assistance. We’ll look at how AI is being used (or planned) to make online shopping feel more intuitive, discovery-led, curated, and engaging—moving from keyword search and filters to experiences that inspire and convert..

We'll also explore the data and content challenges that often block progress, including inconsistent product attribution, content gaps, and siloed systems.

This is not a tech showcase—it’s a peer exchange on what retailers are trying, testing, struggling with, or dreaming about when it comes to using AI and data to elevate the digital experience.