Marlies Mols

Marlies Mols

Head Of Digital, Media, Culture & Entertainment Northern Europe Diageo

Day 2 | 15th October

9:25 AM FIRESIDE CHAT: Maximising Media Assets: How can you define retail media’s role and break down internal silos to better organise budgets and maximise ROI?

  • Positioning retail media as a key revenue driver and demonstrating its value to the broader business
  • Establishing an optimal organisational structure and fostering cross-functional collaboration to streamline efforts
  • Leveraging data-driven insights to bridge gaps, align strategies, and optimise campaign performance 

Check out the incredible speaker line-up to see who will be joining Marlies.

Download The Latest Agenda