Marlies Mols

Head of Digital, Media, Culture & Entertainment Northern (Europe) Diageo

Day 1 | 14th October

11:55 AM FIRESIDE CHAT INTERACTIVE: Maximising Media Assets: How can you define retail media’s role and break down internal silos to better organise budgets and maximise ROI?

  • Positioning retail media as a key revenue driver and demonstrating its value to the broader business 
  • Establishing an optimal organisational structure and fostering cross-functional collaboration to streamline efforts 
  • Leveraging data-driven insights to bridge gaps, align strategies, and optimise campaign performance


Check out the incredible speaker line-up to see who will be joining Marlies.

Download The Latest Agenda