Julia Paulsen

Ecommerce Director, Nordics Elkjøp Nordic AS (part of Currys plc

Day 1 | 14th October

9:30 AM KEYNOTE FIRESIDE PANEL: Building a Customer-first Culture: How can you develop an organisational framework and customer-centric culture that help you prioritise excellent CX?

  • How does embedding customer-centric values into your company culture create engagement and long-term loyalty? 
  • How can you efficiently refine team roles to enhance decision-making and create a seamless customer experience? 
  • What communication tools can be integrated to enhance agility, alignment, and cross-functional collaboration? 


3:30 PM NORDIC PERSPECTIVE CASE STUDY: Catering for VIPs: How we built a personalised rewards program that has enhanced engagement and turned one-time buyers into loyal brand advocates

  • Learn how we enhanced a community-driven rewards program to boost loyalty, repeat purchases and customer connections 
  • Discover ways to create content and post-purchase experiences that turn one-time buyers into loyal brand advocates 
  • Explore the use of data analytics in tracking behaviour, measuring success, and refining strategy for evolving customer needs 

Day 2 | 15th October

9:25 AM FIRESIDE CHAT: Transforming Product Discovery: How can you harness advanced AI to elevate the customer experience in real time and turn more searches into sales?

  • How can you design interactive experience that enable diverse users to visualise products in their own environment? 
  • How can you streamline personalisation and product viewing to simplify the browsing process and increase conversion? 
  • How can you offer customers greater control through advanced customisation for more accurate product selections and minimum returns? 

Check out the incredible speaker line-up to see who will be joining Julia.

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