Dr. Hanna Huber

Dr. Hanna Huber is responsible for the Technology Strategy of the Otto Group on its way to a fully digital retail and service corporation. Together with executives and tech experts, she defines the technological target picture, and develops overarching IT governance processes and standards for architecture, software, and ways of working. Hanna started her career during the New Economy in multimedia agencies, and studied Electronic Business at the UdK Berlin. For her doctorate thesis at the “Freie Universität Berlin”, she researched how innovations spread through society by using agent-based computer simulation. Before joining the Otto Group, Hanna was responsible for the operationalization of the Tech Strategy of Zalando. Before that, she was COO of a Berlin-based consultancy specialized in computer-linguistic analytics and social media.