eTail Germany Connect 2025

14 - 15 October, 2025

Estrel Berlin

David Smadja

Head of Planning & Customer Engagement McDonald's

Pragmatic marketing strategist & servant leader with over 15 years’ experience at the forefront of the Digital evolution and customer pathway transformation in FMCG, Retail industries and agencies at national & international level. Always up to challenge status quo and go off the beaten track to find new ways to transform and build first-class customer experiences, while generating optimal ROI.

Check out the incredible speaker line-up to see who will be joining David.

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