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Christopher Welge
Director Social Commerce
HSE Home Shopping Europe
Day 2 | 15th October
2:35 PM
CASE STUDY: Converting Engagement to Sales: How to use social listening, clever content and offers to create a sense of connection and turn followers’ curiosity into sales
Utilising shoppable posts and purchase tools on social platforms that appeal to the next generation
Building trust through digital events and engaging user user-generated content to target cross-demographics
Leveraging social data and AI to personalise recommendations and re-target buyers
Check out the incredible speaker line-up to see who will be joining Christopher.
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