Christopher Welge

Director Social Commerce HSE Home Shopping Europe

Day 2 | 15th October

2:35 PM CASE STUDY: Converting Engagement to Sales: How to use social listening, clever content and offers to create a sense of connection and turn followers’ curiosity into sales

  • Utilising shoppable posts and purchase tools on social platforms that appeal to the next generation 
  • Building trust through digital events and engaging user user-generated content to target cross-demographics 
  • Leveraging social data and AI to personalise recommendations and re-target buyers 


Check out the incredible speaker line-up to see who will be joining Christopher.

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