Marketing leader with 14+ years of experience in shaping iconic global brands like Jacobs, Fossil, Michael Kors, and Diesel across EMEA and emerging markets. I specialize in omnichannel strategy and in balancing global consistency with local resonance. I'm fascinated by the combination of smart tech (yes, AI) and the timeless demand for cultural relevance, emotional storytelling, and unforgettable brand touchpoints. It's about amplifying efficiency while delivering hyper-personalized, culturally grounded messaging. People-first, commercially sharp, and always evolving.
Day 1 | 14th October
10:20 AM CASE STUDY: Achieving Omnichannel Excellence: How to implement unified global marketing strategies that drive sustained growth across regions
- Leverage consumer insights to shape effective marketing strategies in key global markets
- Translate global strategy into regional execution to balance brand consistency with local market relevance
- Break down silos to create seamless connections between brand awareness, demand generation, and tactical activations for sustained growth
Day 2 | 15th October
12:00 PM OXFORD-STYLE DEBATE: AI will kill physical shopping by 2030
FOR: Dr Moritz Behm, Professor & Consultant, Fresenius University of Applied Sciences
AGAINST: Andy Parker, EMEA eCommerce & Commercial Director, Bayer
MODERATOR: Christine Janosa, Global Marketing Executive, Former Fossil Group, JDE and Mondelez
Secure your front row seat as the conference room becomes a battlefield. Witness industry experts fight their corner over the most controversial topics in your industry.
Who will deliver the knockout argument to claim victory? Take your seat and vote!
Check out the incredible speaker line-up to see who will be joining Christine.
Download The Latest Agenda