Marketing leader with 14+ years of experience in shaping iconic global brands like Jacobs, Fossil, Michael Kors, and Diesel across EMEA and emerging markets. I specialize in omnichannel strategy and in balancing global consistency with local resonance. I'm fascinated by the combination of smart tech (yes, AI) and the timeless demand for cultural relevance, emotional storytelling, and unforgettable brand touchpoints. It's about amplifying efficiency while delivering hyper-personalized, culturally grounded messaging. People-first, commercially sharp, and always evolving.