Anja Rodionova

Marketing executive and enthusiast with a particular passion for topics such as customer-centricity, target group-oriented communication, data-driven marketing strategies & many more. As performance marketing lead at fashionette Anja mainly focuses on building a highly efficient digital marketing ecosystem across multiple markets while maintaining a full-funnel approach. Before joining fashionette Anja had been working for advertising agencies for about 6 years, where she used to consult and provide strategic and operational support to a broad variety of clients from large DAX-listed corporations over political parties and institutions up to small D2C retailers and disruptive businesses.